Blue Sky Wellness Studio is an integrative wellness center that encourages and guides reclamation of whole-self health – reactive and preventative – for all peoples. The studio advocates for accessibility and easefulness in whole body care.

Amidst a sea of single-service alternative care providers in Portland, Blue Sky is a kind and thorough practice that offers one centralized home for all your whole body care needs. 

A consideration throughout the process was how the brand should coexist with the name “Blue Sky.” Do we keep it simple and reiterate blue sky imagery, do we write it off as a colloquial enough phrase to build a brand separate from the name, or do we build a brand around it?

In the end, we built the brand around the sky.

The term “Blue Sky” immediately evokes imagery for people, so I decided rather than being redundant, I would support this imagery with the rest of the picture. Blue Sky’s brand is about the rejuvenating feeling of a sunny day, the life-giving, warm kiss of the sun on your skin, it is the grounding that comes from feeling in-tune with earth and self, which one achieves by engaging with the practices of Blue Sky. The brand is warm and welcoming, it is the ground beneath your feet and the world all around you when you picture that blue sky day.

Our final brand solution is minimal and elegant. We combine a thoughtful, unique typeface with a mascot-type mark of a meditating cairn being. This being reflects both balance and nature. The balance is not precarious, rather it is grounded and stable, a lasting guide. The evocation of nature is the soulnugget of our brand.